Newly
Designed MontanaSilversmiths.com Gives Users Enhanced “Shopability” and
Navigation for Online Consumers
Columbus
,
MT
– Montana Silversmiths launches its newly
designed website at MontanaSilversmiths.com featuring more user-friendly
navigation, improved product detail, social media integration and an enhanced
store locator to continue the business to consumer relationship.
With
Montana’s snow-capped Beartooth mountains and sparkling rivers just outside
the Montana Silversmiths headquarters in Columbus, the new design gives visitors
a glimpse into the company’s culture as images exemplify its current
advertising campaign of why “there’s a place in all of us called Montana”.
“The redesigned Montana Silversmiths website strengthens and builds our global
brand, promoting our current products and connecting with consumers via their
favorite social networks,” says CEO, Rick Ruebusch. “Plus, it helps drive
sales to our dealer networks to unprecedented levels.”
The
site navigation streamlines the shopping experience with access to products on
every page. Visitors may easily
browse, filter, and sort products based on category, price, collection, and
size. Product listings also include
enhanced details, allowing the buyer to zoom images and read in-depth
descriptions. Other useful shopping tools include a search bar, shopping cart
and wish list.
New
to MontanaSilversmiths.com, visitors are able to share any product on Twitter or
Facebook, making it easier to show and discuss product finds with friends.
Consumers also can share their “Montana Moments” stories about their
favorite Montana Silversmiths products via the social media sites.
The
new website offers customers who register for an account the ability to
subscribe to promotional updates. A new blog subscription shares inside features
within the Montana Silversmiths newsletter, customers “Montana Moments”, new
product insights, news, events, and updates on its endorsees, including two-time
World Champion Barrel Racer, Brittany Pozzi; 2011 Miss Rodeo America, McKenzie
Haley; and 7-time Wrangler National Finals Rodeo qualifier, Cody DeMoss.
MontanaSilvermsmiths.com color scheme is reminiscent of its signature blue boxes
and the clean design conveys the quality and craftsmanship that distinguishes
Montana Silversmiths as a leader in its industry. The new and improved store
locater featured on MontanaSilversmiths.com allows visitors to search for a
Montana Silversmiths dealer.
“Each
store has a direct link to Google Maps making it easier to find the physical
location of the store,” explains Ruebusch. “The store locator means more
foot traffic to retail locations to touch, feel and try on quality collections
from Montana Silversmiths.”
www.montanasilversmiths.com
